Dashboard

Xiaohongshu & PR Trainee

Xiaohongshu & PR Trainee

Careers

Be a part of a force for good that can shape the future of the food and beverage industry in Asia. Be part of a growing industry-leading team.

If you seek a career that exercises innovation, development, and creativity, where ideas are valued, and where your potential is nurtured, then apply to join our team. 

Junior Content Creator

Hong Kong

Highlights

  • Hands-on training experience with a world-class team
  • Opportunity to join an industry-leading team
  • Be heard and put your ideas to work
  • Competitive pay and progression

Job Description

We are seeking a highly motivated, trend-savvy, and food-loving Xiaohongshu (XHS) & PR Trainee to join the fast-paced team. This program is exclusively designed for university students, gap-year individuals, or fresh graduates who want to gain hands-on agency experience in the F&B sector. The role is highly suitable for mainland students based in Hong Kong looking to leverage their native understanding of mainland social platforms.

Key Responsibilities

  • Manage day-to-day XHS accounts for F&B clients, including content planning, running and optimizing XHS ads, tracking platform metrics, and analyzing performance data to maximize reach and engagement

  • Leverage existing KOL network and actively build new relationships to pitch F&B campaigns, tastings, and news to KOLs and media to secure high-quality coverage for clients

  • Track media and KOL coverages, compile comprehensive PR and campaign reports, and assist in background research for upcoming client launches

  • Actively monitor XHS accounts to respond to messages, comments, and inquiries, building a strong and engaged community for clients

  • Keep a close pulse on the latest F&B trends on Xiaohongshu and brainstorm creative, viral-worthy initiatives and content angles with the team

About You

  • Deep, native understanding of the Xiaohongshu ecosystem, including its algorithm, backend metrics, and how to successfully execute ad campaigns

  • Previous experience in PR or influencer marketing is highly preferred

  • Having an existing network of XHS KOLs and influencers is a massive advantage

  • Fully bilingual with strong written and spoken skills in Mandarin (Simplified Chinese) and English

  • Cantonese is a strong plus

  • A genuine love for food, dining out, and the F&B industry

  • Detail-oriented, highly organized, self-motivated, and eager to learn in a dynamic startup environment

  • Able to commit to working 4-5 days a week from Mid October 2026 to Mid February 2027

Benefits for the Successful Applicant

  • Real-world exposure to agency life, PR strategies, and digital marketing in the vibrant F&B scene

  • Work closely with a small, dedicated team where you will have the opportunity to develop new, highly transferable skills and build your own media network

  • Small, passionate team & opportunity to develop new skills
  • A lot of good food

Apply Now:

  • Passionate about Food & Beverage industry
  • Experience with the Xiaohongshu ecosystem
  • Previous experience in PR or influencer marekting is highly preferred
  • English & Mandarin proficiency (Cantonese is a plus)
  • Good communication and coordination skills
  • Ability to work well in a team
  • Attention to detail and a drive for excellence
Quick Apply